(Traverse City, Michigan) — “Putting money on the bottom line requires a holistic marketing approach,” said Doug Knorr, president of Knorr Marketing (www.knorrmarketing.com) at the 2009 Western Home Furnishings Association (www.whfa.org) Conference and Expo held in Maui May 17 – 19. “Advertising alone cannot accomplish this goal. Instead, retailers must address every part of their business – from store branding and operational cost-cutting to public relations, websites and social media.”

Knorr led a two-part workshop titled, “New Game, Same Goal…Win!” that was conducted over two days during the WHFA Conference & Expo. At these workshops, Knorr presented a variety of handouts and worksheets to attendees while addressing such topics as: “Differentiating Your Company,” “How to Get Connected to Today’s Changing Consumer,” “How to Develop a Better Public Relations Program” and “How to Hold Your Business and Media Accountable.”

The Western Home Furnishings Association (WHFA) is the largest affiliate of the NHFA (National Home Furnishings Association), representing more than 1,000 independent home furnishings retailers in more than 2,400 stores in 12 western states.

Doug Knorr, known as a “retail marketing activist,” is well-known in the home furnishings industry as he writes a column for the monthly NHFA Home Furnishings Retailer magazine called, “Turn it Around!”

Knorr Marketing is a full-service marketing and advertising agency specializing in the home furnishings industry. The agency provides strategic planning, creative production, public relations, sales promotions, website development and media buying services. Headquartered in the resort community of Traverse City, Michigan, the firm serves clients throughout the United States.