Articles

2013

May/June 2013 – The Four Cornerstones of Retail Leadership PDF Icon

January 2013 – Do I Manufacture My Brand…Or Brand the Manufacturer? PDF Icon

2012

April 2012 – Boost sales and profit (without more ads) PDF Icon

January/February 2012 – Start the new year with a “blast” (part 1) PDF Icon

2011

August/September 2011 – The changing face of marketing: What can the new “apps” do for you? PDF Icon

April 2011 – The changing face of marketing: Are you ready for mobile texting? PDF Icon

March 2011 – SEO + social media: marketing on steroids PDF Icon

2010

November-December 2010 – Strategic planning for business sanity PDF Icon

June 2010 – Four key benchmarks for business survival PDF Icon

May 2010 – Is your store’s message right for today’s consumer PDF Icon

May 2010 –  Is that sale done – or just begun? PDF Icon

April 2010 – Make the most of transactional marketing PDF Icon

March 2010 – E-connecting strategies for growth PDF Icon

February 2010 – Blogs: a direct connection to customers – especially women PDF Icon

January 2010 – Search, socialize and connect! PDF Icon

American Furniture Industry: What Will it Take to Survive? PDF Icon

2009

November-December 2009 – What women want? More from you online PDF Icon

September 2009 – Are sales and “no no no” the Solution to Retailing Success? PDF Icon

September 2009 – Top eight bad habits that can kill your business PDF Icon

July 2009 – Are you conducting busy-ness or actually doing business PDF Icon

June 2009 – Connecting with customers online and other outreach strategies PDF Icon

May 2009 – Raise your website search-engine ranking PDF Icon

April 2009 – Drive visitors to your website with pay-per-click strategies PDF Icon

March 2009 – Content is King of the Internet PDF Icon

February 2009 – Use the Internet to Inter-Connect PDF Icon

January 2009 – Make Your Store Signs SELL PDF Icon

2008

December 2008 – Fearful or Fearless Part 4: How to retain customer loyalty PDF Icon

November 2008 – Fearful or Fearless Part 3: Hold your ads accountable! PDF Icon

October 2008 – Fearful or Fearless Part 2: Reduce costs to build profits PDF Icon

September 2008 – Fearful or Fearless: the choice is yours PDF Icon

August 2008 – Create a Message and Choose Media to Cut Through the Advertising Clutter PDF Icon

July 2008 – Patch the Holes and Grow Your Business Part 2 PDF Icon

June 2008 – Prescription for Economic Jitters PDF Icon

May 2008 – Waiting for Business to Bouce Back? PDF Icon

April 2008 – The Internet is a Friend, Not a Foe; Use it to Banish Consumers’ Fears PDF Icon

March 2008 – How Can You Tie the Knot with Your Customers? PDF Icon

February 2008 – Increase Customer Retention with Superior Service! PDF Icon

January 2008 – Turn it Around in 2008 PDF Icon