Start applying information technology to hold your investment in websites and advertising accountable, enhance interaction with your customer and develop a customer management system (CMS).
Knorr Marketing can help youcombine traditional media (print and broadcast) with the Internet to develop powerful advertising/pay-per-click campaigns, customer databases and facilitate relevant, personalized communications with your prospects and customers.
For example, online "coupon-offer" campaign measurements can include:
Number of visitors to URL
Number of coupons downloaded; each coupon matched to customer name
Dollar sale amounts of merchandise itemized by category/department
Dollar sale amounts by salesperson
To learn more about our proprietary software solutions for advertising/ promotion and how our customer management system can help you segment and target specific customers to increase promotional relevance, contact us today.