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Company Philosophy
To be successful, you must permit marketing[1] to impact your entire business.
That’s because we believe marketing is charged with shaping and communicating your brand promise. It is not just an advertising campaign, a sales promotion or a public relations event.
Since your brand is really everything you do or say, we spend considerable time and effort conducting Market Analysis & Strategic Planning to effectively differentiate yourself from your competition and develop a unique selling proposition (U.S.P.).[2]
This requires that management buy-in to the marketing process, include Knorr Marketing as part of its executive team and champion the brand.
Integrated marketing[3] strategies are then followed to successfully communicate your brand, tie sales and marketing activities together and hold everything accountable. You’ll find we’ve written many articles about this approach.
So, if you need to increase sales and market share, contact us to begin discussing your current situation and explore how Knorr Marketing services will help
[1] “Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers” Stanton, Miller and Layton (1988), Fundamentals of Marketing, McGraw Hill
[2] The theory of a U.S.P. was first proposed by Rosser Reeves of Ted Bates & Company
[3] Integrated marketing means all brand contacts received both outside and within your business are relevant and consistent.
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