Selected by a nationally recognized engineering firm, Knorr Marketing was asked to assist them with local marketing activities for a citizen-led regional land use & transportation study funded by a federal grant.

Knorr Marketing helped identify various activities to attract the three different audiences in the area:

1) Stakeholders

2) Interested Citizens

3) General Public

Among the items Knorr Marketing initiated to generate participation in this Study:

1) Name & Logo

2) Website

3) News Conferences

4) News Releases

5) Media meetings to solicit support for the project

6) Progress Report newsletter

Knorr Marketing also consulted and participated with a public committee to integrate citizen-led directives for this project.

Results:

Public outreach activities initiated and coordinated by Knorr Marketing helped the project establish a new national record for per capita regional public planning studies participation, and provided a wealth of input for the project’s future.