Knorr Marketing assisted a two-year junior college with a successful fund-raising campaign to reclaim over 500 feet of shoreline frontage and create additional open space once occupied by industrial buildings.
The new campus, housing the college’s Maritime Academy, Water Studies Institute, Professional Development Center and Culinary Institute, occupies only .87 acre, creating open spaces for pedestrian walkways, bike paths, green spaces and bay views.
Knorr Marketing assisted with campaign strategy and designed all creative for the campaign, including:
œ Campaign logo,
œ 12-page brochure
œ Video presentation featuring local citizen endorsements
œ Grassroots campaign funding program
œ Producing a TV spot featuring a former NASA Astronaut and related media buys.
Results:
Fund raising goals were reached several months ahead of schedule and the campaign exceeded its monetary goals.
œ 12-page brochure
œ Video presentation featuring local citizen endorsements
œ Grassroots campaign funding program
œ Producing a TV spot featuring a former NASA Astronaut and related media buys.
Results:
Fund raising goals were reached several months ahead of schedule and the campaign exceeded its monetary goals.
