As part of its overall marketing services for a municipally-owned electric utility, Knorr Marketing assisted the utility in successfully proceeding with the demolition of an antiquated coal plant while simultaneously overcoming the objections of a vocal minority intent on salvaging the facility for alternative commercial or recreational development.

Knorr Marketing developed the communications strategy and designed all creative for the campaign, including:

�� Arranging for a local TV station to install a webcam to view the plant

�� Featuring the webcam scene on a weekly TV news feature

�� News releases promoting the webcam view

�� Producing a TV commercial about the positive accomplishments of the utility culminating with the planned removal of the plant.

Results: